Digital Design
Welcome to my digital design portfolio, showcasing a diverse array of projects from my career. Explore retargeting ads from my seven years at Criteo, innovative Facebook tabs created at Buddy Media/Salesforce, and dynamic marketing campaigns crafted for luxury luggage brand TUMI. Each piece highlights my commitment to creativity and excellence in digital design.
Dynamic Optimization
Digital Design
Marketing
At Criteo, I worked on retargeting ads for both desktop and mobile, using dynamic creative optimization to scale clients' marketing campaigns across the marketing funnel. This experience honed my skills in creating impactful, data-driven ad strategies.
DCO Retargeting
At Buddy Media/Salesforce, I worked on corporate Facebook tabs, which were foundational to what is today Salesforce Marketing Cloud. Though corporate tabs no longer exist in the Facebook ecosystem, they played a crucial role in evolving digital marketing technologies.
Corporate Facebook tabs
At TUMI, I worked on expanding the luxury brand's presence beyond print to digital media. This included developing and executing campaigns across email marketing, social media, and digital ads.