Digital Media

At TUMI, a luxury goods company, I designed  comprehensive digital campaigns. From crafting irresistible email campaigns, to stirring up some social media magic and, hitting the bullseye with targeted digital ads, I left no pixel unturned in my quest to make every user journey unforgettable.
Luxury Goods
Online campaign
Expand the Global Citizen brand campaign from the traditional realms of print and out-of-home to the thrilling world of digital. Cue retargeting ads, email masterpieces, and social media takeovers!

Challenge

Armed with our existing color schemes, fonts, and imagery, I developed designs that celebrated the brand across digital platforms. Think engaging, think captivating – my designs were tailored to shine wherever they popped up online.

Solution

I ensured that every creative piece stayed true to the essence of our existing campaign while packing an extra punch to captivate audiences wherever they scrolled or clicked.

Role