Digital Media
At TUMI, a luxury goods company, I designed comprehensive digital campaigns. From crafting irresistible email campaigns, to stirring up some social media magic and, hitting the bullseye with targeted digital ads, I left no pixel unturned in my quest to make every user journey unforgettable.
Expand the Global Citizen brand campaign from the traditional realms of print and out-of-home to the thrilling world of digital. Cue retargeting ads, email masterpieces, and social media takeovers!
Challenge
Armed with our existing color schemes, fonts, and imagery, I developed designs that celebrated the brand across digital platforms. Think engaging, think captivating – my designs were tailored to shine wherever they popped up online.
Solution
I ensured that every creative piece stayed true to the essence of our existing campaign while packing an extra punch to captivate audiences wherever they scrolled or clicked.